Who Is William Reeves?
Hi! I’m William Reeves — a senior Marketing major and Music Industry minor at James Madison University. I’m passionate about blending creativity and strategy to bring ideas to life through music, design, and storytelling.
As President of Low Key A Cappella, I’ve had the opportunity to lead a talented team of performers, organize events, and strengthen our group’s brand and presence both on and off campus. This role has fueled my passion for collaboration, communication, and creative leadership.
Beyond performing, I love exploring graphic design and digital marketing — finding new ways to connect people through visual and musical expression. My goal is to continue combining my passions and skills to create meaningful, creative experiences that inspire and engage others.
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Musician
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Creative
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Marketer
⋆｡°✩ Musician ⋆｡°✩ Creative ⋆｡°✩ Marketer
Music has always been at the heart of who I am. As the president of my a cappella group, I’ve learned how powerful collaboration can be—working with talented voices, and leading performances that bring people together. I love the energy of live performance and the way music can create genuine connection and emotion in a room. Beyond performing, I’m passionate about songwriting and creating my own music. For me, writing songs is both personal and freeing—there’s nothing like capturing a feeling and turning it into sound that others can connect with. Music isn’t just something I do—it’s a huge part of how I express myself and share stories that matter to me.
Musician
Marketer
Marketing, to me, is all about storytelling—finding creative ways to connect people with brands that truly resonate. I love creating visuals that align with a brand’s story and values, crafting campaigns that feel authentic, engaging, and true to their identity. Whether it’s designing a concept, building a campaign, or exploring new marketing trends, I’m always inspired by the challenge of blending creativity with strategy. I’m passionate about keeping up with the ever-changing world of marketing and finding new ways to make ideas stand out in meaningful, lasting ways.
Check out this concept advertisement I created for a class partnership with White Oak Lavender Farm! The concept was to showcase “The Moments That Matter” and was made completely out of stock footage and edited on Canva!